, some people say that with the release of many mobile office software, this field has entered the Spring and Autumn and Warring States period. However, in my opinion, this is not the Spring and Autumn Period, but the Romance of the Three Kingdoms. The main reason is that the Spring and Autumn and Warring States period, the strength of all countries are relatively weak, and more balanced. But the current mobile office software market is that most of the roles are relatively weak, and some manufacturers are world-class roles, they have the ability to launch a national and even world war. Now they have started a war! War has been ignited into the traditional office and collaborative software office. Based on this, I basically summarize the current, or even 2 years of mobile office software market for a period of time as the Romance of the Three Kingdoms. The three countries are: WeChat Enterprise, DingTalk and other mobile office software vendors.
I have always believed that the ultimate goal of enterprise mobile office software is to realize the mobile office of the enterprise. I use this perspective to analyze the advantages and disadvantages of the current major mobile office software providers, as well as the future competitive landscape.
WeChat Enterprise, the country's current strength and resources are the strongest. It has a rich ecology of WeChat, a rich user base, and its ambition to unify the world is well known. At present, WeChat has three things that no one else can match. First, WeChat will try to combine the public number, service number and enterprise number to achieve the overall layout.this layout basically covers all the contents of enterprise management, and can become a supporting platform for enterprise Internet.second, WeChat has adopted a very open platform policy, which opens its ability to various partners in a low-threshold and free way. WeChat did not kill other mobile office software, other mobile office software manufacturers are actually his partners. Up to now, WeChat's enterprise ecology has been relatively perfect. Third, WeChat has been fully recognized within Tencent and has sufficient protection in Tencent's organizational strategy. The disadvantage of WeChat in the field of mobile office is that its experience is not good enough because it is integrated with third parties. At the same time, WeChat has not found the best way to promote the enterprise. Some people say that Ali won WeChat Enterprise after the release of DingTalk 2.0. But I don't think so. On the one hand, WeChat Enterprise is also fully capable of launching all the functions of DingTalk, on the other hand, WeChat Enterprise deeply combines the enterprise public number and service number, which has a great linkage effect., therefore, in my mind, WeChat Enterprise has all the foundations and conditions to become an enterprise mobile office. If he finds a better balance between personal communication and enterprise office, he will become the ultimate king of the future mobile office software market.
Ali DingTalk is a new integrated enterprise mobile office software. From its current functional framework, it is completely moving towards the goal of realizing the enterprise mobile office. It integrates basic daily office applications, communication collaboration, and document management. It should be said that for an enterprise that only needs simple collaborative office, DingTalk can fully meet its needs. Therefore, it is DingTalk to target small and medium-sized enterprises, to establish mobile offices for small and medium-sized enterprises, and to adopt free or even inverted telephone charges marketing methods, which are extremely attractive to small and medium-sized enterprises. What are the shortcomings of DingTalk? In my opinion, there are three main shortcomings of DingTalk. First, the DingTalk's need for a deeper collaborative office cannot be met. Second, there is some uncertainty about the future strategy of the DingTalk. DingTalk is now only a small team in the entire Ali Group, and the senior management has not fully determined its future strategy. This makes its future development uncertain. Third, there's another gut feeling I have,I have always believed that the goal is WeChat, not just corporate office. Ali did not succeed in challenging WeChat because he adopted the strategy of fighting a frontal war with WeChat and did not succeed. On the other hand, DingTalk adopts the strategy of side attack, starting from the mobile office, attracting a large number of staff to settle in, obtaining enough users, and finally realizing the counter attack on wechat.this strategy will affect its focus on the enterprise mobile office software market to a certain extent. In general, if WeChat Enterprise does not launch a function that completely competes with DingTalk within half a year, Ali DingTalk will have a strong impact on WeChat in the mobile office software market.
WeChat and Ali DingTalk, the goal of these two manufacturers is very clear, that is, to become a unified platform. Judging from their development status, they want to realize the basic functions of mobile office and the functions that can be standardized. In this case, what kind of development trend will the existing numerous non-platform other mobile office software providers, such as Jintarget, Zhiyuan, Lanling, Changjietong Work Circle, UFIDA Youpu Enterprise Space, and Qiming Island, be? The basic judgment is that manufacturers who do not have enough capital, have a small number of users, and can only realize simple office applications will face the danger of elimination. These manufacturers should quickly accumulate users within 1 year and form their own core capabilities that are different from simple applications. Otherwise it will be in an unfavorable position in the future competition. Generally speaking, these manufacturers still have the opportunity to challenge WeChat enterprises and Ali DingTalk within one year, especially the most likely target today. But if there is no general trend within a year, it is more difficult for them to form a large platform, and eventually they will occupy a certain market in a certain segment.
Ali DingTalk is the beginning of the change in the enterprise mobile office software market!
